Hi everyone,
My name is Christopher Lobay and I have never made a video game before. Does this matter? Hopefully not. Why? Well, I’ve loved games as long as I’ve been conscious, and I’ve spent most of my relatively short life being a creative workaholic and making *other* things, like “a successful design firm”:http://ambientempire.com and over a dozen films.
In my spare time I ride my fixed-gear bicycle, listen to many genres of music, read books, and chase after a particularly lovely young woman. In all seriousness, I’m really just so lucky to be included in an amazing project with such wonderfully talented people.
I wanted to talk briefly about part of what I do here at Infinite Ammo: marketing. More specifically: marketing your independent games.
Regardless of the various niche opinions on the matter, in general marketing “hype” is a good thing. Simply, it gets more people playing your game. Moreso, if you’re selling your game, it makes you money, and making money lets you make more more games. And, if you’re releasing your game as freeware, it gets you noticed, and getting noticed for a job well done is really nice. In the end, everyone loves to see people buying and playing independent games, and that’s exactly what marketing helps you achieve.
